Renew Power
Concept, desktop homepage, and mobile screens created for a pitch for Renew Power — India’s leading renewable energy company in terms of total energy generation capacity.
FIELD
UI Design for desktop and
mobile site for a pitch by VMLYR
TEAM
Sharmeen Aziz as part of VMLYR (UI Design)
Fatima Bibi as part of VMLYR (UX Design)
Shreya Saraf as part of VMLYR (UX Design)
TIME FRAME
March 2022
(1 month)
SUMMARY
Sustainability is the coolest
The team at Renew Power came to us with a problem statement — how can we go from an old school, heritage brand to a new age brand that is looked at as young, vivacious and contemporary?
That is where is our team of experts stepped in. Using a story telling method in the information architecture, we told their story in a unique and fun way. Using amorpheous gradients, bright and web friendly colours, and strong typography, we transformed their brand site to speak to younger audiences, and make the impact they required.
PROBLEM
Renewables are an age old concept
Most people don’t realise that saving the planet is not just a recent urgency. It has been around for centuries. Seasoned organisations have been at this effort for years and years and many such companies often have an outdated and old fashioned presence in the digital space.
Renew Power is one such company that wanted their web look to be cooler and their story to be told with more sincerity, innovation and a planned strategy. We took this problem in our hands and devised a strategy that would give them an edge in the digital universe.
